— the Swedish portal for studies in the U.S.

As I’ve previously worked with EducationUSA, a global network of advising centers for higher education in the U.S., I was contacted by the Embassy of the United States in Stockholm to create the Swedish portal for higher education in the U.S, I quickly identified the two most important aspects of the project — the content and the functionality. The content needed to be easy to read, quick to skim through, short and concise but at the same time thorough and detailed enough to satisfy a wide variety of audiences. The functionality needed to be such that the site was rich and compelling but also easy to navigate and quick to load.